Employer Branding Campaign for
EUROGROUP CONSULTING AG
Creative Direction
Image Film + Social Cut Downs
Landing Page
Business Portraits
Branded Stock Library
SIMULTANEOUS VIDEO & PHOTO PRODUCTION
EUROGROUP CONSULTING set out to rethink its employer branding — and chose Moritz Bauer Creative Agency to make it happen.
The campaign, built around the slogan "Der Mensch im Mittelpunkt", puts people at the heart of the brand. At its core: the EGC Academy, an internal career program pairing new talent with personal mentors — brought to life in a way that feels human, not corporate.
The launch was timed strategically ahead of the Staufenbiel Career Fair, one of Germany's leading career events drawing over 30,000 talents — positioning EUROGROUP CONSULTING as a standout employer in the country's elite consulting sector.
The campaign extended beyond video: from a fully designed trade fair stand to advertising placements at prestigious institutions like the Frankfurt School of Finance & Management.
The result? A campaign that didn't just perform — it opened doors.
One Shoot. Endless Content.
When our employer branding campaign for EGC exceeded expectations, they came back wanting more cuts, more formats, more LinkedIn content — without an additional shoot day.
No problem. Because every production we deliver is built with surplus in mind from day one. One investment, endless output.
"A DAY IN THE LIFE OF A CONSULTANT AT EGC"
